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ACE BAKERY ROLLS EAST
ACE BAKERY ROLLS EAST

April 04, 2006.

Following a successful launch in Western Canada, ACE Bakery is introducing two new sandwich rolls to Ontario this week. The Focaccia Triangle and Paposeco Roll are now available at Loblaws across Ontario, joining ACE's artisan rolls and new Olive Fougasse.

"The response to our new artisan breads in Western Canada has been very positive, so we are very excited about introducing our new rolls to consumers in Ontario," says Linda Haynes, co-founder of ACE Bakery. Founded in Toronto in 1993, ACE Bakery artisan breads and rolls are now available in Canada from coast to coast.

"The new ACE Focaccia Triangles and Paposeco Rolls are uniquely shaped, adding pizzazz to your sandwich. The Focaccia Triangle is light and airy, and gently sprinkled with rosemary and sea salt. The Paposeco Roll is a traditional, rustic Portuguese roll with a golden, crisp crust, and a light, airy interior," explains Ms. Haynes.

"Like all our artisan breads, we make our rolls with only the finest, all-natural ingredients, with absolutely no preservatives. Consumers are not only asking for better quality, good-for-you foods, they are also looking for something that is new and different to add excitement to their meals," adds Linda.

One of North America's leading artisan bakeries, ACE Bakery's famous baguettes and artisan breads are available at hundreds of restaurants, hotels, caterers, grocery, and gourmet food shops across Canada, New York State, the Midwest U.S.A. and the Bahamas. ACE Bakery opened in 1993 as an artisan bakery creating hand-made, European-style rustic breads. The gentle shaping of each loaf, long fermentation periods, and a stone deck oven all work to create exceptionally flavourful products with a light, airy texture and crisp, golden crust. In keeping with ACE's high quality standards, the new rolls contains no added preservatives and are made using only the finest ingredients.

Community involvement is an essential part of ACE's philosophy. The company donates a percentage of its net profits to charitable organizations in the principal centres where ACE breads are sold. ACE's focus is on food and nutrition programs that assist low-income members of the community, financing culinary scholarships, and supporting organic farming initiatives.



For more information, contact Samantha Mesrobian, 416/241-3600 x.305, smesrobian@acebakery.com.


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