"We are so activity-rich but time-starved nowadays that preparing a homemade meal every day is becoming a treat rather than the norm. And it's hard to find time to pick up a loaf of fresh bread for dinner", says Linda Haynes, owner of ACE Bakery. "We developed a new way to enjoy ACE bread with our Bake Your Own products. Now customers can have fresh, hot bread, any day of the week, in the convenience of their own home", explains Ms. Haynes.

In response to consumer demand, ACE is introducing four new Bake Your Own breads: Calabrese and Multigrain Boules, and White and Whole Wheat Petits Pains. Only Petits Pains are available in the Ottawa area. The breads are partially baked, then flash frozen to naturally preserve their quality and freshness. Consumers then finish the baking process in the convenience of their home, any time they want. Baking time averages 15 minutes with an additional rest period to allow for the best flavour and texture. The Bake Your Own breads retail for $5.49 and are available at select Loblaws in Toronto and Ottawa.

"Whether you're at home or at the cottage, there's nothing better than the smell of fresh bread baking in the oven. The Bake Your Own breads are so versatile for rounding out your dinner, or planning picnics, or when last minute dinner guests arrive. You can just pop them in the oven and you're ready to go in minutes", says Ms. Haynes.

One of North America's leading artisan bakeries, ACE Bakery's famous baguettes and artisan breads are available at hundreds of restaurants, hotels, caterers, grocery, and gourmet food shops across Canada, New York State, and the Midwest U.S.A. ACE Bakery opened in 1993 as an artisan bakery creating hand-made, European-style rustic breads. The gentle shaping of each loaf, long fermentation periods, and a stone deck oven all work to create exceptionally flavourful products with a light, airy texture and crisp golden crust. In keeping with ACE's high quality standards, the new breads contain no added preservatives and are made using only the finest ingredients.

Community involvement is an essential part of ACE's philosophy. The company donates a percentage of its net profits to charitable organizations in the principal centres where ACE breads are sold. ACE's focus is on food and nutrition programs that assist low-income members of the community, financing culinary scholarships, and supporting organic farming initiatives.

For more information, contact Samantha Mesrobian, 416/241-3600 x.305, smesrobian@acebakery.com.


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